Editorial Policies

Focus and Scope

Journal of marketing management and consumer behavior publishes original and review papers, case studies, and book reviews. The main focus of this journal is Marketing, Tourism and Hospitality Management and Consumer Behavior.


Section Policies


Checked Open Submissions Checked Indexed Checked Peer Reviewed

Peer Review Process

Journal of Marketing Management and Consumer Behavior follows double-blind peer review policy, based on initial editor screening and by two anonymous reviewers. Peer-based review process for all manuscripts will be done by independent external reviewers, appropriate for the subject, by experts in the field who are not part of the Journal Editorial Board.


Publication Frequency

Journal of Marketing Management and Consumer Behavior publishes 2 issues per year.


Open Access Policy

Journal of Marketing Management and Consumer Behavior provides open access to its content and scholarly articles to make the research freely available to the public at no charge for supporting a greater knowledge exchange. All articles upon acceptance are immediately and permanently free for everyone to read and download. All articles can be read without any requirement for registration of any kind.



Journal of Insurance and Financial Management utilizes the LOCKSS system to create a distributed archiving system among participating libraries and permits those libraries to create permanent archives of the journal for purposes of preservation and restoration.

PKP Private LOCKSS Network (PKP LOCKSS PLN) system has permission to collect, preserve, and serve content of this journal.

LOCKSS system has permission to collect, preserve, and serve content of this journal.



Journal of Marketing Management and Consumer Behavior makes every effort to ensure the accuracy of all the information and the content in our publications. However, Journal of Marketing Management and Consumer Behavior, editors, publishers, owners or anyone else involved in creating, producing or delivering the materials contained therein, makes no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Journal of Marketing Management and Consumer Behavior. The accuracy of the content should not be relied upon and should be independently verified with primary sources of information. Journal of Marketing Management and Consumer Behavior shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to, or arising out of the use of the Content.


Abstracting and Indexing

Journal of Marketing Management and Consumer Behavior is Abstracted/Indexed in:

  • Google Scholar
  • Semantic Scholar
  • Directory of Research Journals Indexing
  • International Society for Research Activity (ISRA)
Other indexing services of the Journal of Marketing Management and Consumer Behavior are include:
  • Digital Repository Infrastructure Vision for European Research (DRIVER)
  • Lucene Search (multi-language support, improved search result relevance, faster indexing, better scalability, etc.)
  • SEHL (Search Engine HighLighting-SEHL)
  • SWORD (Deposit articles via the SWORD protocol)
  • Google Embedded Viewer
  • COinS Plugin (Extraction to citation tools)
  • OpenAIRE (European project supporting Open Science for harvesting article data)
  • All published articles will be deposited into the PKP Preservation Network for preservation.


Article Processing Charge (APC)

Journal of Marketing Management and Consumer offsets publication expenses by charging a Publication Fee upon article acceptance to cover the costs of peer review process, administration and management, professional production of articles in PDF format, and dissemination of published papers in various venues, in addition to other publishing functions. There are no charges for rejected articles, no submission charges, and no surcharges based on the length of an article, figures or supplementary data.

Fees are subject to change and charged at the applicable rates effective on your submission date. Authors’ ability to pay publication fees will never be a consideration in the decision whether to publish.

The Publication Fee is 80.0 USD.


Plagiarism Policy

By submitting your manuscript to the journal it is understood that it is an original manuscript. Manuscripts submitted to the journal will be checked for originality using anti-plagiarism software.
If plagiarism detected, we will alert the corresponding author to rewrite the paper or provide proper citation. If plagiarism is extensive (25% and above), we will reject the submission.

JMMCB is using ""turnitin" as the tool to check plagiarism.

Plagiarism is not tolerated by Journal of Marketing Management and Consumer Behavior.


Licensing Information

Journal of Marketing Management and Consumer Behavior and its metadata is licenseed under Creative Commons Attribution 4.0 International License (CC-BY).


Publication Ethics and Publication Malpractice Statement

One of the priorities of the Journal of Marketing Management and Consumer Behavior is to publish quality papers. The integrity of the content published is an essential point and should be ensured during the review and the edition processes and when publishing papers. To that purpose, all the actors, authors, reviewers, members of the editorial team, are expected to fully adhere to our policy regarding publication ethics and malpractice

In addition, Journal of Marketing Management and Consumer Behavior and the authors are expected to follow the best-practice guidelines on ethical behaviour contained therein.

Duties and Responsibilities of Authors

Originality and plagiarism
Authors should ensure that they have written and submit only entirely original works, and if they have used the work and/or words of others, that this has been appropriately cited. Publications that have been influential in determining the nature of the work reported in the manuscript should also be cited. Plagiarism in all its forms constitutes unethical publishing behaviour and is unacceptable.

Reporting standards
Authors of original research should present an accurate account of the work performed and the results, followed by an objective discussion of the significance of the work. The manuscript should contain sufficient detail and references to permit others to replicate the work. Review articles should be accurate, objective and comprehensive, while editorial 'opinion' or perspective pieces should be clearly identified as such. Fraudulent or knowingly inaccurate statements constitute unethical behaviour and are unacceptable.

Data access and retention
Authors may be asked to provide the raw data of their study together with the manuscript for editorial review and should be prepared to make the data publicly available if practicable. In any event, authors should ensure accessibility of such data to other competent professionals for at least 10 years after publication (preferably via an institutional or subject-based data repository or other data centre), provided that the confidentiality of the participants can be protected and legal rights concerning proprietary data do not preclude their release.

Multiple, duplicate, redundant or concurrent submission/publication
Papers describing essentially the same research should not be published in more than one journal or primary publication. Hence, authors should not submit for consideration a manuscript that has already been published in another journal. Submission of a manuscript concurrently to more than one journal is unethical publishing behaviour and unacceptable.

Authorship of the manuscript
Only persons who meet these authorship criteria should be listed as authors in the manuscript as they must be able to take public responsibility for the content: (i) made significant contributions to the conception, design, execution, data acquisition, or analysis/interpretation of the study; and (ii) drafted the manuscript or revised it critically for important intellectual content; and (iii) have seen and approved the final version of the paper and agreed to its submission for publication. All persons who made substantial contributions to the work reported in the manuscript (such as technical help, writing and editing assistance, general support) but who do not meet the criteria for authorship must not be listed as an author, but should be acknowledged in the "Acknowledgements" section after their written permission to be named as been obtained. The corresponding author should ensure that all appropriate co-authors (according to the above definition) and no inappropriate co-authors are included in the author list and verify that all co-authors have seen and approved the final version of the manuscript and agreed to its submission for publication.

Disclosure and conflicts of interest
Authors should—at the earliest stage possible—disclose any conflicts of interest that might be construed to influence the results or their interpretation in the manuscript.

Acknowledgement of sources
Authors should ensure that they have properly acknowledged the work of others, and should also cite publications that have been influential in determining the nature of the reported work. Information obtained privately must not be used or reported without explicit, written permission from the source. Authors should not use information obtained in the course of providing confidential services, such as refereeing manuscripts or grant applications, unless they have obtained the explicit written permission of the author(s) of the work involved in these services.

Peer review
Authors are obliged to participate in the blind peer review process and cooperate fully by responding promptly to editors’ requests for raw data, clarifications, and proof of ethics approval, patient consents and copyright permissions. In the case of a first decision of "revisions necessary", authors should respond to the reviewers’ comments systematically, point by point, and in a timely manner, revising and re-submitting their manuscript to the journal by the deadline given.

Fundamental errors in published works
When authors discover significant errors or inaccuracies in their own published work, it is their obligation to promptly notify the journal’s editors or publisher and cooperate with them to either correct the paper in the form of an erratum or to retract the paper. If the editors or publisher learns from a third party that a published work contains a significant error or inaccuracy, then it is the authors’ obligation to promptly correct or retract the paper or provide evidence to the journal editors of the correctness of the paper.

Duties and Responsibilities of Reviewers

Contribution to editorial decisions
Blind peer review assists editors in making editorial decisions and, through editorial communications with authors, may assist authors in improving their manuscripts. Blind peer review is an essential component of formal scholarly communication and lies at the heart of scientific endeavour.

Any invited referee who feels unqualified to review the research reported in a manuscript or knows that its prompt review will be impossible should immediately notify the editors and decline the invitation to review so that alternative reviewers can be contacted.

Any manuscripts received for review are confidential documents and must be treated as such; they must not be shown to or discussed with others except if authorized by the Editor-in-Chief (who would only do so under exceptional and specific circumstances). This applies also to invited reviewers who decline the review invitation.

Standards of objectivity
Reviews shall be conducted objectively and observations formulated clearly with supporting arguments so that authors can use them for improving the manuscript. Personal criticism of the authors is inappropriate.

Acknowledgement of sources
Reviewers shall identify relevant published work that has not been cited by the authors. Any statement that is an observation, derivation or argument that has been reported in previous publications should be accompanied by the relevant citation. A reviewer should also notify the editors of any substantial similarity or overlap between the manuscript under consideration and any other manuscript (published or unpublished) of which they have personal knowledge.

Disclosure and conflicts of interest
Any invited reviewer who has conflicts of interest resulting from competitive, collaborative, or other relationships or connections with any of the authors, companies or institutions connected to the manuscript and the work described therein shall immediately notify the editors to declare their conflicts of interest and decline the invitation to review so that alternative reviewers can be contacted.
Unpublished material disclosed in a submitted manuscript must not be used in a reviewer’s own research without the express written consent of the authors. Privileged information or ideas obtained through peer review must be kept confidential and not used for the reviewer’s personal advantage. This applies also to invited reviewers who decline the review invitation.

Duties and Responsibilities of Editors

Editorial independence
Editors evaluate submitted manuscripts exclusively on the basis of their academic merit (importance, originality, study’s validity, clarity) and its relevance to the journal’s scope, without regard to the authors’ race, gender, sexual orientation, ethnic origin, citizenship, religious belief, political philosophy or institutional affiliation. Decisions to edit and publish are not determined by the policies of governments or any other agencies outside of the journal itself. The Editor-in-Chief has full authority over the entire editorial content of the journal and the timing of publication of that content.

Editors and editorial staff will not disclose any information about a submitted manuscript to anyone other than the corresponding author, reviewers, potential reviewers, and other editorial advisers, as appropriate.

Disclosure and conflicts of interest
Editors and editorial board members will not use unpublished information disclosed in a submitted manuscript for their own research purposes without the authors’ explicit written consent. Privileged information or ideas obtained by editors as a result of handling the manuscript will be kept confidential and not used for their personal advantage. Editors will recuse themselves from considering manuscripts in which they have conflicts of interest resulting from competitive, collaborative, or other relationships/connections with any of the authors, companies or institutions connected to the papers; instead, they will ask another member of the editorial board to handle the manuscript.

Publication decision
The editors ensure that all submitted manuscripts being considered for publication undergo blind peer-review by at least two reviewers who are expert in the field. The Editor-in-Chief is responsible for deciding which of the manuscripts submitted to the journal will be published, based on the validation of the work in question, its importance to researchers and readers, the reviewers’ comments. The Editor-in-Chief may confer with other editors or reviewers in making this decision.

Involvement in investigations
Editors will take responsive measures when ethical concerns are raised with regard to a submitted manuscript or published paper. Every reported act of unethical publishing behaviour will be looked into, even if it is discovered years after publication. If, on investigation, the ethical concern is well-founded, a correction, retraction, expression of concern or other note as may be relevant, will be published in the journal.


Academic and Industry Collaboration

Journal of Marketing Management and Consumer Behavior (JMMCB) has collaboration with academic conferences, research centres, universities and industry research centres to foster highest quality of learning among practitioners and implication of knowledge in practice and industry.

Partner Universities:

Riviera University (France)


Arshad Ayub Graduate Business School International Conference on Business Management 2021 (AiCoBM 2021)

Business Management Research Network Conference (Sep 2021)