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Author Guidelines

General Guidelines

Abstracts should not be more than 250 words.

Authorus should provide 2 to 10 keywords for each manuscript.

Font, indentation and spacing: Times New Roman; Font Size: 12; Indentation: Left and Right: 0; Spacing: Before: 0, After: 6pt; Line Spacing: 1.5.

All authors should include their full names and affiliates. One author should be identified as corresponding author. Corresponding author should include the postal address. The email address of the corresponding author will be displayed in the article PDF. The corresponding author should be authorized by all authors to act as an agent on their behalf in all matters pertaining to publication of the manuscript.

If your research is funded or grant-awarded by any organization or body, please provide all details as an acknowledgment in the title page of manuscript.

If author(s) are using a word which is or is asserted to be a proprietary term or trade mark, they should use the symbol Ā® or TM.

Figures, Tables, and Equations

Each figure and table should have a caption.

All figures, tables, and equations should be embedded within the manuscript.

All figures, tables, and equations must be numbered in the order in which they appear in the manuscript e.g. Figure 1, Figure 2.


Journal of Marketing Management and Consumer BehaviorĀ uses the APA (American Psychological Association) referencing system. Please click here for more information about APA.

Responsibility for the accuracy of bibliographic citations lies entirely with the authors.

Please ensure that every reference cited in the manuscript also presented in the reference list and vice versa. Avoid citation in the abstract.

Citation of web references should be followed by full URL. Web references can be listed separately (e.g. after the reference list with a different heading) or can be included in the reference list.


Submission Preparation Checklist

As part of the submission process, authors are required to check off their submission's compliance with all of the following items, and submissions may be returned to authors that do not adhere to these guidelines.

  1. The submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).
  2. The submission file is in OpenOffice, Microsoft Word, RTF, or WordPerfect document file format.
  3. Where available, URLs for the references have been provided.
  4. The text is single-spaced; uses a 12-point font; employs italics, rather than underlining (except with URL addresses); and all illustrations, figures, and tables are placed within the text at the appropriate points, rather than at the end.
  5. The text adheres to the stylistic and bibliographic requirements outlined in the Author Guidelines, which is found in About the Journal.

Copyright Notice

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.


Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.


Author Fees

This journal charges the following author fees.

Article Publication: 80.00 (USD)
If this paper is accepted for publication, you will be asked to pay an Article Publication Fee to cover publications costs.