Older Adults’ Behavioral Attitude and Intention to move into Retirement villages in Malaysia.

Kok Toong Ng



Purpose – Existing senior retirement homes were often perceived to be unsuitable for healthy aging. To establish a clearer psychological mind-set among older adults, the purpose of this paper is to examine the overall attitude, subjective norms, and perceived behavioural control among older adults’ likelihood of moving into a purpose-built retirement village in Malaysia.

Design/methodology/approach – In this paper, 400 older adults from Greater Kuala Lumpur, Malaysia were surveyed using convenience sampling. A Structural Equation modelling (Smart-PLS) was employed based on the framework from the theory of planned behaviour (TPB).

Findings – The results revealed that respondents’ attitude towards independent living in a purpose-built retirement village was not statistically significant, suggesting that residential attachment, cultural values and intergenerational living was still relatively strong. However, subjective norms and perceived behavioural control has a significant relationship on their intention to move.

Research implications – Receptivity towards retirement village still lingers, although Western cultural values are slowly encroaching into the Eastern values of communal living. Moving from a family home and into a retirement village was not considered the norm in an Asian society, due to negative stigma of abandonment and perceived low filial piety among children.

Practical implications – The results of this paper would be pertinent to the marketing of retirement villages among property developers in Malaysia.

Originality/value – Amidst the impending shifts in cultural values, older adults’ intention to live independently in retirement villages are promising as family members and older adults have come to embrace this alternative living arrangement which promises dignified and healthy ageing.

Keywords - Older Adults, Ageing-in-place, Retirement village, Retirement Health, Retirees Mental Health

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