Health Care on the Move: Pervasive Health Systems Based on the Fitted Marketing Mix Model – The Preliminary Study

Faraz Moradi, Matin Nezakati, Ramtin Gholizadeh, Hossein Nezakati, Leili Abdi


Preventing diseases, treating and serving patients require changing the present structure of health care and its alignment with the current requirements of the global community. This study tries to climax the main issues facing the healthcare industry in the third millennium especially about the acceptance in the community.  Health Care Quality, Home Care, Smart Homes, and TeleHealth have founded as three trustworthy areas which should be taken into consideration for efficient and patient friendly health care. Library search and secondary data are used as the research methodology. The founding of this study will help researchers to focus on the essential target points which deal on the healthcare industry. This study figures out as the preliminary study for the ensuing field experimental researches.

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