Launching Pompei Station – A case of Entrepreneurial Marketing

Aisha Kamran Siddiqui

Abstract


This case is based on the complexities and problems faced by entrepreneurs and managers of small fast food restaurants in Pakistan. It requires strong decision making insights and strategies to make sure that the new start-ups must survive in the fiercely competitive fast food industry. Pompei Station, located at a strategic location is a high end restaurant catering to the elites of Karachi. With emphasis on high quality food supply chain, distribution channels, customization and superior customer service, Pompei Station has created a premium place in the industry. In order to expand its operations, increase the sales and customer base, Pompei decided to launch its delivery system with the name ‘Pompei Station’. Even though Pompei has increased its market penetration with its home delivery service, it has also faced many new challenges that require Pompei to come up with innovative solutions to ensure the sustainability of is home delivery service.


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References


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Pompei Station http://www.karachisnob.com/pompei_station_karachi.htm

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