Impact of Total Quality Management Practices on Organization Performance: An Empirical Evidence from The Automotive Sector in Malaysia

Ruth Chai Mei Hui

Abstract


Globalization has intensified competition all around the world, and in Malaysia the automotive industry is also facing fierce competition. Therefore, driving at excellence is one of the aspects that help for improvement and continuous quality. Many firms have adopted total quality as strategy for competitivity. Thus, integrating the total quality management (TQM) at all levels of production as well as services help to enhance the firm’s management system. Hence the adoption of (TQM) has been proven to have a positive impact on the customer satisfaction and continuous improvement of products and quality services. Importantly, organizational performance is achieved through involved or committed employees who here are being regarded as the firm’s most important entity to ensure that (TQM) are being successfully carried out in the organization. Therefore, in this paper, some specific issues will be addressed based on the  perspectives of the employees in regard to the implementation of the TQM within the SMEs of the automobile industry in Selangor Malaysia. This  research will specifically identify the challenges faced by the automotive firms towards the implementation of the TQM practices. Secondly, to analyse the relationship existing between the TQM practices and the organizational performance. Finally, to determine the different critical success factors needed.

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