Merger of PCIT and PICS: Post-merger cultural and marketing strategies

Syed Muhammd Fahim

Abstract


Over the last few decades mergers and the acquisitions, both the international and the national ones, have become strategic instruments of growth and development of enterprises. A sensible aspect regarding the merger or the acquisition operations is that of integrating the entities had in view. This case is based on the complexities and problems faced by managers of merging organizations. It requires strong decision-making insights to seamlessly merge the distinct and distant organizations into a single powerhouse. The Punjab Group of Colleges is the largest private network of educational institutions in Pakistan. Over a period of three decades, the Group has grown into the largest educational network in Pakistan providing top quality education from Playgroup to PhD with a student body of more than quarter a million all around Pakistan.

The case illustrates merger of two different colleges into a single faculty of newly established university. Different colleges had different organizational culture and both teams were proud of their cultures and have unflattering opinions of the other's. Each college's students were rather loyal, and their technologies are compatible, so management believes a combined faculty will be even more effective, particularly in a time of rapid change in both technology and competition. Although there was small resistance to merge but the top management was determined to unify the two colleges quickly and enhance the new faculty market image. Perhaps the most intriguing question is the development of core values for branding of the newly formed faculty and university. It also requires some pointers to develop the future marketing strategy. 


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References


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