Evaluating the Brand Audit Report – RoohAfza

Syed Muhammd Fahim

Abstract


RoohAfza is part of one of the most prestigious group Hamdard Foundation and considered as one of the oldest indigenous brands of the country. As part of modernization brand audit for RoohAfza has been assigned to a professional management consultant in Karachi. An interim report from Conusltant has been sent to Marketing Manager for review and comments. Now Marketing Managers has to provide his comments to Consultant on the contents and presentation of the report. After his comments the final report will be presented to the Chairperson of Hamdard Foundation. This report includes not only the consumers’ perception but also the management’s perspective on the brand and its future strategies.

 


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References


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