T2F - A Case Of Social Enterprise Marketing

Adnan Ahmed Latif

Abstract


The case is an illustration of social entrepreneurship exhibited by establishing a new café with a uniqueness i.e., providing space where people can get engaged in discussions for social change and social change movements can be started. Like other social entrepreneurs she knows with the limited funding, her options for advertising and promotion were limited. The social media has helped it gain popularity, but she needs to go a step further to help expand the business idea and get more and more people involved in the hopes of bringing about an intellectual revolution through the café and promote social awareness and tolerance in society. The question is, how can she achieve this?

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References


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