Engagement of employees in an over-supply shopping malls market: is professional training part of the solution? A preliminary study among retail shops in the Klang Valley, Malaysia

Olivier Cane

Abstract


Retail industry main issue has always been the management of its employees, their motivation and their satisfaction. Lots of researches have proven that job dissatisfaction partly linked to an over-supply of Malls, is an endemic problem in this industry. The abundant literature tries to figure out ways to tackle this management issues, through various level of employee commitment and through management efforts with regular soft skills training and a focus on staff self-development. This paper emphasizes the specificities of the Malaysian market and try to find new ways that could improve employees’ engagement.


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