Managing a Green Campus: Motivation for Student Recycling Behavior

Nur Faithzah Jamian, Sio-Hong Tih

Abstract


This study was conducted to examine the factors that influenced students’ recycling behavior in university. This research adopted the Expectancy Theory in explaining the motivational factors of university students’ environmental behavior in terms of recycling. The dependent variable was student recycling behavior, while the independent variables were perceived recycling expectation, university norm expectancy, recycling service expectancy, and perceived recycling reward.  Perceived recycling expectation is comprised of three elements, namely management priority, performance-expectancy, and effort-expectancy.  The perceived recycling reward was analyzed with regards to intrinsic and extrinsic rewards. This study used a quantitative survey method, and data was collected using a set of structured questionnaires. The respondents involved were 313 undergraduate students from public and private universities. The finding shows that university norm expectancy, recycling service expectancy, and extrinsic reward were significant motivational factors for students’ recycling behavior, whereas perceived recycling expectation was not a significant motivational factor for students’ recycling behavior.  


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