Journal of Marketing Management and Consumer Behavior

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Home > Archives > Vol 1, No 1 (2016)

Table of Contents

Articles

Social networking, what next? Sanjay V Kulkarni

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Factor that influences consumers' brand loyalty towards cosmetic products Yin Yee Chan, Shaheen Mansori

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Interpersonal communication as an alternative marketing tool: A study of consumers' response to face-to-face marketing activities of Telecommunication firms in South-Eastern Nigeria Nelson Obinna Omenugha

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Managing a Green Campus: Motivation for Student Recycling Behavior Nur Faithzah Jamian, Sio-Hong Tih

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Social CRM in the Airline Industry: A case study of Indian airline companies. Joel Gnanprakash, Prasad Vasantrao Kulkarni

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