Journal of Marketing Management and Consumer Behavior

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Home > Archives > Vol 1, No 1 (2016)

Vol 1, No 1 (2016)

Journal of Marketing Management and Consumer Behavior

Journal of Marketing Management and Consumer Behavior

Table of Contents

Articles

Social networking, what next?
Sanjay V Kulkarni
PDF
Factor that influences consumers' brand loyalty towards cosmetic products
Yin Yee Chan, Shaheen Mansori
PDF
Interpersonal communication as an alternative marketing tool: A study of consumers' response to face-to-face marketing activities of Telecommunication firms in South-Eastern Nigeria
Nelson Obinna Omenugha
PDF
Managing a Green Campus: Motivation for Student Recycling Behavior
Nur Faithzah Jamian, Sio-Hong Tih
PDF
Social CRM in the Airline Industry: A case study of Indian airline companies.
Joel Gnanprakash, Prasad Vasantrao Kulkarni
PDF


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This work is licensed under a Creative Commons Attribution 4.0 International License.