Journal of Marketing Management and Consumer Behavior

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Home > Archives > Vol 2, No 4 (2019)

Vol 2, No 4 (2019)

Journal of Marketing Management and Consumer Behavior

Journal of Marketing Management and Consumer Behavior

Table of Contents

Articles

Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective
Hyo Jin Eom, Yoo-Kyoung Seock, Patricia Hunt-Hurst
PDF
Influence of Perceived Product Quality on Consumer Satisfaction amongst Dairy Milk Processors in Kenya.
Anne Mwangi, Ndung’u Kabare, Kenneth Wanjau
PDF
Corporate Social Responsibility: Consumer Perception For the UK Apparel Companies
Juh Yan Tan, Mei Yu
PDF
Older Adults’ Behavioral Attitude and Intention to move into Retirement villages in Malaysia.
Kok Toong Ng
Remote PDF


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