Vol 2, No 4 (2019)

Journal of Marketing Management and Consumer Behavior

Journal of Marketing Management and Consumer Behavior

Table of Contents

Articles

Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective
Hyo Jin Eom, Yoo-Kyoung Seock, Patricia Hunt-Hurst
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Influence of Perceived Product Quality on Consumer Satisfaction amongst Dairy Milk Processors in Kenya.
Anne Mwangi, Ndung’u Kabare, Kenneth Wanjau
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