Journal of Marketing Management and Consumer Behavior

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Home > Archives > Vol 2, No 4 (2019)

Table of Contents

Articles

Purchase Intention toward Luxury Brands among Young Adult Consumers from Social Comparison Perspective Hyo Jin Eom, Yoo-Kyoung Seock, Patricia Hunt-Hurst

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Influence of Perceived Product Quality on Consumer Satisfaction amongst Dairy Milk Processors in Kenya. Anne Mwangi, Ndung’u Kabare, Kenneth Wanjau

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Corporate Social Responsibility: Consumer Perception For the UK Apparel Companies Juh Yan Tan, Mei Yu

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Older Adults’ Behavioral Attitude and Intention to move into Retirement villages in Malaysia. Kok Toong Ng

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