Journal of Marketing Management and Consumer Behavior

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Home > Archives > Vol 2, No 1 (2017)

Table of Contents

Articles

Application of the Marketing Schools of Thought and Their Implications in Nigeria Market: A Study of Music Industry Omotoyinbo Charles Abayomi, iyiola Oladele Oluwole

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Performance of Public Institutes of Technology in Kenya: A Proposal george omondi ojwang'

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Crowdsourcing the Design Process: The Influence of Consumer Characteristics on Participation and Behavioral Intentions Briana Martinez, Yoo-Kyoung Seock

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A Systematic Review on Customer Profiles: A Critical Future Research Agenda Rana Muhammad Shahid Yaqub, Fairol Halim

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Effect of Cash Holding on Financial Performance of Selected Quoted Insurance Firms in Nigeria Nestor Ndubuisi Amahalu, Ezechukwu Beatrice O

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