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Issue |
Title |
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Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior |
20 Years of Carpathian Euroregion |
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Anca Oltean, Constantin Țoca |
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Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior |
A Self-help Guide to Psychoanalysis in Cisgender Homosexual Male from Consciousness |
Abstract
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Yang Pachankis |
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Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior |
A Systematic Review on Customer Profiles: A Critical Future Research Agenda |
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Rana Muhammad Shahid Yaqub, Fairol Halim |
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Vol 4, No 1 (2022): Journal of Marketing Management and Consumer Behavior |
An Analysis of Employee Resistance Towards Organisational Changes |
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Ajayi Samson Adeniyi |
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Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior |
Application of the Marketing Schools of Thought and Their Implications in Nigeria Market: A Study of Music Industry |
Abstract
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Omotoyinbo Charles Abayomi, iyiola Oladele Oluwole |
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Vol 4, No 1 (2022): Journal of Marketing Management and Consumer Behavior |
Arab-Gulf States Under the Influence |
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Farah Souhail |
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Vol 3, No 4 (2021): Journal of Marketing Management and Consumer Behavior |
Are We Born Entrepreneur or Do We Become Entrepreneur? |
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Olivier Cane, Seah Kok Wah |
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Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior |
Assessing Consumer Skepticism Towards Sustainable Marketing |
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Abdallah Tariq Abubakar Zubedi, Hossein Nezakati, Leili Abdi |
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Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior |
Barcelona’s Tourists Characterized from the Attitudinal Perspective |
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Josep Francesc Valls Giménez, Itziar Labairu Trenchs |
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Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior |
Beauty Premium and Halal Cosmetics Industry |
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Saqib Ali, Fairol Halim, Norzieiriani Ahmad |
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Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior |
Brand Failure in Pakistan: Content Analytic Findings |
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Maliha Khaqan, Aisha Siddiqui, Kamran Siddiqui |
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Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior |
Branding by Islamic Banks in Pakistan: A Content Analysis of Visual Brand Elements |
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Sheikh Muhammad Ishtiaq, Kamran Ahmad Siddiqui |
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Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior |
Brands Failure: Factor Analytic Findings |
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Kausar Saeed, Kamran Ahmad Siddiqui |
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Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior |
Buying Experience and Customer Satisfaction as Outcomes of Salesmen’s Facial Expression: A Social Experiment |
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Muhammad Kashif Fida, Bushra Naz |
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Vol 3, No 2 (2021): Journal of Marketing Management and Consumer Behavior |
Constructing a Methodological Approach to Examine the Determinants Affecting Purchase Intention Through Perceived Risk in the Hotel Context |
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Evelyn Geok Yan Loh, Marcus Lee Stephenson, Hossein Nezakati |
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Vol 3, No 4 (2021): Journal of Marketing Management and Consumer Behavior |
Consumer Studies in the 21st Century: A Bibliometric Case Study |
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Mayukh Mukhopadhyay |
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Vol 3, No 1 (2020): Journal of Marketing Management and Consumer Behavior |
Consumer Vulnerability due to Health Risk; Empirical Study based on CKDu Endemic Regions in Sri Lanka. |
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Hirudini Kaushalya Cooray, D. S. R. Samarasinghe |
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Vol 2, No 4 (2019): Journal of Marketing Management and Consumer Behavior |
Corporate Social Responsibility: Consumer Perception For the UK Apparel Companies |
Abstract
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Juh Yan Tan, Mei Yu |
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Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior |
COVID-Stress and Compensatory Consumption among the U.S. Consumers |
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Swagata Chakraborty, Amrut Sadachar |
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Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior |
Crowdsourcing the Design Process: The Influence of Consumer Characteristics on Participation and Behavioral Intentions |
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Briana Martinez, Yoo-Kyoung Seock |
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Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior |
Customer Decision Making Side of E-commerce |
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Anil Kumar Kashyap, Ajay Kumar |
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Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior |
Customer Loyalty Toward Islamic and Conventional Banks; Mediator Role of Customer Satisfaction |
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Amin ur rahman, Muhammad Anwar |
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Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior |
Customer Service Perception among Professionals: Confirmatory Factor Analysis and Norming |
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Muhammad Kashif Fida, Muhammad Zohaib Khan, Azka Safdar, Bushra Naz |
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Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior |
Designing a Decision-Making Framework for Facility Location of a Community Mall Using Analytic Hierarchy Process (AHP): A Case Study on Company XYZ |
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Maureen Cariño, Micah Ramirez, Kathleen Baldoz, Kristina Grace Castillo |
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2016: Journal of Marketing Management and Consumer Behavior-Case Study |
Djuice - Telenor Pakistan – A case study of launching high-tech services in highly competitive market |
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Rukhsar Ahmad |
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Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior |
Dynamics of Intergenerational Influences on Brand Preferences in Pakistan: (Brand-in-Mind VS Brand-in-Hand) |
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Khalid Hussain, Kamran Siddiqui |
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Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior |
Effect of Cash Holding on Financial Performance of Selected Quoted Insurance Firms in Nigeria |
Abstract
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Nestor Ndubuisi Amahalu, Ezechukwu Beatrice O |
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Vol 2, No 2 (2018): Journal of Marketing Management and Consumer Behavior |
Effectiveness of Animated Spokes Character in Advertising Targeted to Kids |
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Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, Abdul Rahim |
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Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior |
Engagement of employees in an over-supply shopping malls market: is professional training part of the solution? A preliminary study among retail shops in the Klang Valley, Malaysia |
Abstract
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Olivier Cane |
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Vol 3, No 3 (2021): Journal of Marketing Management and Consumer Behavior |
Entrepreneurial Impact: The Role of MIT |
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Edward B. Roberts, Charles Eesley |
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Vol 2, No 3 (2018): Journal of Marketing Management and Consumer Behavior |
Environmental Turbulence, Service Marketing Mix, Marketing Orientation and Micro-Finance Performance: A Conceptual Model |
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Taofik Abidemi Bello, Fairol Halim, Ahmad Alshuabi |
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2016: Journal of Marketing Management and Consumer Behavior-Case Study |
Evaluating the Brand Audit Report – RoohAfza |
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Syed Muhammd Fahim |
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Vol 2, No 3 (2018): Journal of Marketing Management and Consumer Behavior |
Evaluating the Role of Brand Ambassadors in Social Media |
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Alireza Naser Sadrabadi, Mahyar Kamali Saraji, Mohammad MonshiZadeh |
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Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior |
Evolution and Challenges of Premium Music Streaming Service: A Preliminary Perspective |
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Nur Idayu Roslan, Siti Zaleha Sahak, Nooraini Mohamad Sheriff |
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Vol 1, No 1 (2016): Journal of Marketing Management and Consumer Behavior |
Factor that influences consumers' brand loyalty towards cosmetic products |
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Yin Yee Chan, Shaheen Mansori |
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