| Issue | Title | |
| Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior | 20 Years of Carpathian Euroregion | Abstract PDF |
| Anca Oltean, Constantin Țoca | ||
| Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior | A Self-help Guide to Psychoanalysis in Cisgender Homosexual Male from Consciousness | Abstract PDF |
| Yang Pachankis | ||
| Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior | A Systematic Review on Customer Profiles: A Critical Future Research Agenda | Abstract PDF |
| Rana Muhammad Shahid Yaqub, Fairol Halim | ||
| Vol 4, No 1 (2022): Journal of Marketing Management and Consumer Behavior | An Analysis of Employee Resistance Towards Organisational Changes | Abstract PDF |
| Ajayi Samson Adeniyi | ||
| Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior | Application of the Marketing Schools of Thought and Their Implications in Nigeria Market: A Study of Music Industry | Abstract PDF |
| Omotoyinbo Charles Abayomi, iyiola Oladele Oluwole | ||
| Vol 4, No 1 (2022): Journal of Marketing Management and Consumer Behavior | Arab-Gulf States Under the Influence | Abstract PDF |
| Farah Souhail | ||
| Vol 3, No 4 (2021): Journal of Marketing Management and Consumer Behavior | Are We Born Entrepreneur or Do We Become Entrepreneur? | Abstract PDF |
| Olivier Cane, Seah Kok Wah | ||
| Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior | Assessing Consumer Skepticism Towards Sustainable Marketing | Abstract PDF |
| Abdallah Tariq Abubakar Zubedi, Hossein Nezakati, Leili Abdi | ||
| Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior | Barcelona’s Tourists Characterized from the Attitudinal Perspective | Abstract PDF |
| Josep Francesc Valls Giménez, Itziar Labairu Trenchs | ||
| Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior | Beauty Premium and Halal Cosmetics Industry | Abstract PDF |
| Saqib Ali, Fairol Halim, Norzieiriani Ahmad | ||
| Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior | Brand Failure in Pakistan: Content Analytic Findings | Abstract PDF |
| Maliha Khaqan, Aisha Siddiqui, Kamran Siddiqui | ||
| Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior | Branding by Islamic Banks in Pakistan: A Content Analysis of Visual Brand Elements | Abstract PDF |
| Sheikh Muhammad Ishtiaq, Kamran Ahmad Siddiqui | ||
| Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior | Brands Failure: Factor Analytic Findings | Abstract PDF |
| Kausar Saeed, Kamran Ahmad Siddiqui | ||
| Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior | Buying Experience and Customer Satisfaction as Outcomes of Salesmen’s Facial Expression: A Social Experiment | Abstract PDF |
| Muhammad Kashif Fida, Bushra Naz | ||
| Vol 3, No 2 (2021): Journal of Marketing Management and Consumer Behavior | Constructing a Methodological Approach to Examine the Determinants Affecting Purchase Intention Through Perceived Risk in the Hotel Context | Abstract PDF |
| Evelyn Geok Yan Loh, Marcus Lee Stephenson, Hossein Nezakati | ||
| Vol 3, No 4 (2021): Journal of Marketing Management and Consumer Behavior | Consumer Studies in the 21st Century: A Bibliometric Case Study | Abstract PDF |
| Mayukh Mukhopadhyay | ||
| Vol 3, No 1 (2020): Journal of Marketing Management and Consumer Behavior | Consumer Vulnerability due to Health Risk; Empirical Study based on CKDu Endemic Regions in Sri Lanka. | Abstract PDF |
| Hirudini Kaushalya Cooray, D. S. R. Samarasinghe | ||
| Vol 2, No 4 (2019): Journal of Marketing Management and Consumer Behavior | Corporate Social Responsibility: Consumer Perception For the UK Apparel Companies | Abstract PDF |
| Juh Yan Tan, Mei Yu | ||
| Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior | COVID-Stress and Compensatory Consumption among the U.S. Consumers | Abstract PDF |
| Swagata Chakraborty, Amrut Sadachar | ||
| Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior | Crowdsourcing the Design Process: The Influence of Consumer Characteristics on Participation and Behavioral Intentions | Abstract PDF |
| Briana Martinez, Yoo-Kyoung Seock | ||
| Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior | Customer Decision Making Side of E-commerce | Abstract PDF |
| Anil Kumar Kashyap, Ajay Kumar | ||
| Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior | Customer Loyalty Toward Islamic and Conventional Banks; Mediator Role of Customer Satisfaction | Abstract PDF |
| Amin ur rahman, Muhammad Anwar | ||
| Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior | Customer Service Perception among Professionals: Confirmatory Factor Analysis and Norming | Abstract PDF |
| Muhammad Kashif Fida, Muhammad Zohaib Khan, Azka Safdar, Bushra Naz | ||
| Vol 2, No 5 (2020): Journal of Marketing Management and Consumer Behavior | Designing a Decision-Making Framework for Facility Location of a Community Mall Using Analytic Hierarchy Process (AHP): A Case Study on Company XYZ | Abstract PDF |
| Maureen Cariño, Micah Ramirez, Kathleen Baldoz, Kristina Grace Castillo | ||
| 2016: Journal of Marketing Management and Consumer Behavior-Case Study | Djuice - Telenor Pakistan – A case study of launching high-tech services in highly competitive market | Abstract PDF |
| Rukhsar Ahmad | ||
| Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior | Dynamics of Intergenerational Influences on Brand Preferences in Pakistan: (Brand-in-Mind VS Brand-in-Hand) | Abstract PDF |
| Khalid Hussain, Kamran Siddiqui | ||
| Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior | Effect of Cash Holding on Financial Performance of Selected Quoted Insurance Firms in Nigeria | Abstract PDF |
| Nestor Ndubuisi Amahalu, Ezechukwu Beatrice O | ||
| Vol 2, No 2 (2018): Journal of Marketing Management and Consumer Behavior | Effectiveness of Animated Spokes Character in Advertising Targeted to Kids | Abstract PDF |
| Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, Abdul Rahim | ||
| Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior | Engagement of employees in an over-supply shopping malls market: is professional training part of the solution? A preliminary study among retail shops in the Klang Valley, Malaysia | Abstract PDF |
| Olivier Cane | ||
| Vol 3, No 3 (2021): Journal of Marketing Management and Consumer Behavior | Entrepreneurial Impact: The Role of MIT | Abstract PDF |
| Edward B. Roberts, Charles Eesley | ||
| Vol 2, No 3 (2018): Journal of Marketing Management and Consumer Behavior | Environmental Turbulence, Service Marketing Mix, Marketing Orientation and Micro-Finance Performance: A Conceptual Model | Abstract PDF |
| Taofik Abidemi Bello, Fairol Halim, Ahmad Alshuabi | ||
| 2016: Journal of Marketing Management and Consumer Behavior-Case Study | Evaluating the Brand Audit Report – RoohAfza | Abstract PDF |
| Syed Muhammd Fahim | ||
| Vol 2, No 3 (2018): Journal of Marketing Management and Consumer Behavior | Evaluating the Role of Brand Ambassadors in Social Media | Abstract PDF |
| Alireza Naser Sadrabadi, Mahyar Kamali Saraji, Mohammad MonshiZadeh | ||
| Vol 4, No 2 (2022): Journal of Marketing Management and Consumer Behavior | Evolution and Challenges of Premium Music Streaming Service: A Preliminary Perspective | Abstract PDF |
| Nur Idayu Roslan, Siti Zaleha Sahak, Nooraini Mohamad Sheriff | ||
| Vol 1, No 1 (2016): Journal of Marketing Management and Consumer Behavior | Factor that influences consumers' brand loyalty towards cosmetic products | Abstract PDF |
| Yin Yee Chan, Shaheen Mansori | ||
| 1 - 35 of 99 Items | 1 2 3 > >> | |
