Browse Title Index


 
Issue Title
 
Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior A Systematic Review on Customer Profiles: A Critical Future Research Agenda Abstract   PDF
Rana Muhammad Shahid Yaqub, Fairol Halim
 
Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior Application of the Marketing Schools of Thought and Their Implications in Nigeria Market: A Study of Music Industry Abstract   PDF
Omotoyinbo Charles Abayomi, iyiola Oladele Oluwole
 
Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior Barcelona’s Tourists Characterized from the Attitudinal Perspective Abstract   PDF
Josep Francesc Valls Giménez, Itziar Labairu Trenchs
 
Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior Beauty Premium and Halal Cosmetics Industry Abstract   PDF
Saqib Ali, Fairol Halim, Norzieiriani Ahmad
 
Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior Brand Failure in Pakistan: Content Analytic Findings Abstract   PDF
Maliha Khaqan, Aisha Siddiqui, Kamran Siddiqui
 
Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior Branding by Islamic Banks in Pakistan: A Content Analysis of Visual Brand Elements Abstract   PDF
Sheikh Muhammad Ishtiaq, Kamran Ahmad Siddiqui
 
Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior Brands Failure: Factor Analytic Findings Abstract   PDF
Kausar Saeed, Kamran Ahmad Siddiqui
 
Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior Buying Experience and Customer Satisfaction as Outcomes of Salesmen’s Facial Expression: A Social Experiment Abstract   PDF
Muhammad Kashif Fida, Bushra Naz
 
Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior Crowdsourcing the Design Process: The Influence of Consumer Characteristics on Participation and Behavioral Intentions Abstract   PDF
Briana Martinez, Yoo-Kyoung Seock
 
Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior Customer Decision Making Side of E-commerce Abstract   PDF
Anil Kumar Kashyap, Ajay Kumar
 
Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior Customer Loyalty Toward Islamic and Conventional Banks; Mediator Role of Customer Satisfaction Abstract   PDF
Amin ur rahman, Muhammad Anwar
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Djuice - Telenor Pakistan – A case study of launching high-tech services in highly competitive market Abstract   PDF
Rukhsar Ahmad
 
Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior Dynamics of Intergenerational Influences on Brand Preferences in Pakistan: (Brand-in-Mind VS Brand-in-Hand) Abstract   PDF
Khalid Hussain, Kamran Siddiqui
 
Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior Effect of Cash Holding on Financial Performance of Selected Quoted Insurance Firms in Nigeria Abstract   PDF
Nestor Ndubuisi Amahalu, Ezechukwu Beatrice O
 
Vol 2, No 2 (2018): Journal of Marketing Management and Consumer Behavior Effectiveness of Animated Spokes Character in Advertising Targeted to Kids Abstract   PDF
Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, Abdul Rahim
 
Vol 1, No 4 (2016): Journal of Marketing Management and Consumer Behavior Engagement of employees in an over-supply shopping malls market: is professional training part of the solution? A preliminary study among retail shops in the Klang Valley, Malaysia Abstract   PDF
Olivier Cane
 
Vol 2, No 3 (2018): Journal of Marketing Management and Consumer Behavior Environmental Turbulence, Service Marketing Mix, Marketing Orientation and Micro-Finance Performance: A Conceptual Model Abstract   PDF
Taofik Abidemi Bello, Fairol Halim, Ahmad Alshuabi
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Evaluating the Brand Audit Report – RoohAfza Abstract   PDF
Syed Muhammd Fahim
 
Vol 1, No 1 (2016): Journal of Marketing Management and Consumer Behavior Factor that influences consumers' brand loyalty towards cosmetic products Abstract   PDF
Yin Yee Chan, Shaheen Mansori
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study FM-100 Paving the way for private radio broadcasting in Pakistan Abstract   PDF
Rukhsar Ahmad, Adnan Ahmad Latif
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Gul Ahmed Textile Mills (Pvt.) Ltd. - Home Textile Division – Strategic Choices & Alternatives Abstract   PDF
Maliha Khaqan
 
Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior Healthcare Organisations in a Global Marketplace: A Systematic Review of the Literature on Healthcare Marketing Abstract   PDF
Babatunde Balogun, Olaleke Oluseye Ogunnaike
 
Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior History of Advertising in Pakistan Abstract   PDF
Kamran Ahmed Siddiqui, Aisha Siddiqui
 
Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior Influence of Customer’s Loyalty-Satisfaction Link on Services Usage Abstract   PDF
Kausar Saeed, Kamran Ahmed Siddiqui
 
Vol 1, No 1 (2016): Journal of Marketing Management and Consumer Behavior Interpersonal communication as an alternative marketing tool: A study of consumers' response to face-to-face marketing activities of Telecommunication firms in South-Eastern Nigeria Abstract   PDF
Nelson Obinna Omenugha
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Launching Pompei Station – A case of Entrepreneurial Marketing Abstract   PDF
Aisha Kamran Siddiqui
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Launching School of Professional Advancement - A case of Intrapreneurial Marketing Abstract   PDF
Adnan Ahmad Latif
 
Vol 1, No 1 (2016): Journal of Marketing Management and Consumer Behavior Managing a Green Campus: Motivation for Student Recycling Behavior Abstract   PDF
Nur Faithzah Jamian, Sio-Hong Tih
 
Vol 1, No 5 (2017): Journal of Marketing Management and Consumer Behavior Marketing from Islamic Perspective, Tapping into the Halal Market Abstract   PDF
Mehran Najmaei, Shaheen Mansori, Zukarnain Zakaria, Markus Raueiser
 
2016: Journal of Marketing Management and Consumer Behavior-Case Study Merger of PCIT and PICS: Post-merger cultural and marketing strategies Abstract   PDF
Syed Muhammd Fahim
 
Vol 2, No 1 (2017): Journal of Marketing Management and Consumer Behavior Performance of Public Institutes of Technology in Kenya: A Proposal Abstract   PDF
george omondi ojwang'
 
Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior Repositioning Horlicks in Pakistan Abstract   PDF
Adnan Ahmad Latif, Amena Sibghatullah, Kamran Ahmad Siddiqui
 
Vol 1, No 2 (2016): Journal of Marketing Management and Consumer Behavior Review of Empirical Studies of Service Quality, Customer Satisfaction, and Loyalty Abstract   PDF
Fidel Bilika, Meysam Safari, Shaheen Mansori
 
Vol 2, No 2 (2018): Journal of Marketing Management and Consumer Behavior Revisiting Customer Loyalty in Telecom Sector: Insights from Oliver Four- Stages Loyalty Model and Principles of Reciprocity Abstract   PDF
Rana Muhammad Shahid Yaqub, Fairol Halim
 
Vol 1, No 3 (2016): Journal of Marketing Management and Consumer Behavior Service Quality and Customer Satisfaction in Mozambique Banking System Abstract   PDF
Fidel Bilika, Meysam Safari, Shaheen Mansori
 
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